Your products on
Google Shopping

CSS stands for Comparison Shopping Service. In 2017, the EU Commission fined Google a record 2.4 billion euros for favoring its own shopping service. As a result, Google had to open its shopping section to external comparison shopping services. Since then, CSS partners like us can place Google Shopping ads on behalf of merchants – at more favorable conditions than through standard Google Shopping.

Very simple: You provide us with your existing product feed. We create a separate Google Merchant Center and a dedicated Google Ads account and set everything up for you. You don't need to change anything in your existing setup. Through our dashboard, you always have insight into all relevant metrics.

No – nothing changes in your existing Merchant Center. We create a separate Merchant Center under our CSS where your product feed is integrated. Your existing setup remains completely untouched.

With standard Google Shopping, Google retains its own margin. As a CSS partner, we receive this margin as a discount – allowing us to buy clicks at a lower cost for you. This means: With the same bid, you achieve a better placement, or you save on click costs at the same placement.

Your existing campaigns remain untouched. We create new campaigns in a dedicated Ads account through our CSS and handle the complete campaign management as a full service – from setup to bid optimization to ongoing monitoring. You can continue running your existing Google Shopping campaigns in parallel – and benchmark our performance.

Yes, this is absolutely possible. It is ensured that campaigns don't outbid each other and drive up click prices. So you can test multiple CSS providers simultaneously. In our experience, working with several CSS partners can even lead to greater visibility for your shop in Google Shopping ads.

No. Our CSS partnership program can be cancelled monthly. There are no setup fees, no hidden costs, and no minimum contract period.

We currently offer our CSS for Germany, Austria, Switzerland, Italy, and France. You can place your products in all these markets through our CSS at lower click costs on Google Shopping.